STEVEN SANABRIA

Hi, I’m Steven.

I’m the Strategic Accounts Lead at DIVE Studios in Los Angeles, a K-culture media company and full-service social agency handling creative production, strategy, influencer marketing, and experiential. I’ve spent five years in advertising across digital, broadcast, podcast, social, influencer, YouTube, CTV, and OTT, first at iHeartMedia and now at DIVE.

Most of my work happens on both sides of the pitch. I consult with brands on which K-pop artists and talent fit what they’re trying to achieve, back those pairings with clear recommendations, and help book K-pop talent for DIVE Studios. I work with creators to make sure they’re fully briefed on what they need to deliver. I lead social strategy for Visa APAC across TikTok and Instagram, keeping the brand consistent while building an engaged community. And I partner with DIVE’s creative and media team to develop first-to-market ideas, shaping how each one lives across long-form and short-form content.

I manage teams and campaign assets, keeping strategy aligned from first brief to final delivery. I work closely with clients and want to be the best partner I can be for them. And when I can, I love being on set with production or on the ground at activations, making sure talent and clients have what they need.

I’ve always found inspiration in fashion, music, and film, and in the stories behind them that make the final product feel larger than life. Everyone has a story. The one I’m working toward is creative work that stays with people long after they’ve seen it.