Ferrari x Eric Nam
DIVE Studios · 2026
My Role
- Brand Partnerships Lead
- Branded Content
- Talent & Label Relations
- Production Coordination
Automotive · Branded Content · Music
Ferrari Korea partnered with MIC DRIVE, DIVE’s original series, making the Ferrari Amalfi the setting for an episode with Eric Nam, who performed songs from his new album, Confessions of a Lonely Heart.
Goal
For DIVE, show what a car sponsorship could look like inside MIC DRIVE. For Ferrari Korea, reach a global K-culture audience in a way that felt native to the content, while making sure the brand’s standards and quality were met.
Approach
I pitched MIC DRIVE to Ferrari Korea, seeing them as a strong fit for the format, and shared the opportunity to get close to major K-pop talent like Eric Nam and MEOVV. Ferrari provided a Ferrari Amalfi for the shoot, and I aligned with the client on how the car should be integrated to their standards while keeping the show’s original format intact. I synced with our creative production team and creative directors to make sure the vision came through, then shared edits with the client, gathered their feedback, and brought it back to the team so the final cut matched expectations.
Outcome
An episode where the Ferrari Amalfi is the setting for the entire shoot, with Eric Nam performing songs from Confessions of a Lonely Heart, and a working model for car sponsorships inside MIC DRIVE.
Featured Talent
The talent for the branded partnership.
Content
The MIC DRIVE episode, produced by DIVE, with Eric Nam in the Ferrari Amalfi. My name is in the end credits.
Social Content
Posts promoting the episode on DIVE’s channels.