MEDIHEAL x Olive Young Pasadena
DIVE Studios · 2026
My Role
- Brand Partnerships
- Influencer Strategy
- On-Site Influencer Management
Beauty · Retail · Influencer Marketing
MEDIHEAL opened a pop-up inside Olive Young’s first US store in Pasadena and used the launch to introduce its K-beauty line to American shoppers.
Goal
Turn the Olive Young Pasadena opening into MEDIHEAL’s US introduction, building awareness with a US lifestyle audience and driving people to its pop-up inside the store.
Approach
I partnered with the brand to tier the plan against their budget, securing five creators, each with a clear role across credibility, storytelling, and culture. The creators ran original content on Instagram Reels and TikTok, turning a retail launch into a local cultural moment, with every piece anchored to Olive Young Pasadena as a physical destination. On shoot days, I was on site with each creator, bringing them into the store and walking them through the MEDIHEAL pop-up so their content stayed true to the brief.
Outcome
Five creators drove 1.1 million total views at a 13.8% engagement rate, with comment sections across multiple creators filling up with followers planning their visit to the pop-up.
Content
Content from the five creators on the campaign. I was on site with each of them at the Olive Young Pasadena pop-up.