Samsung Galaxy Experience Space
DIVE Studios · 2026
My Role
- On-Site Event Management
- Crowd & Fan Experience
- Talent Coordination
Technology · Experiential · Celebrity Marketing
Samsung set out to capture Gen Z attention by turning the Samsung Galaxy Experience Space into a cultural hub, with DIVE bringing in K-pop talent for fandom-driven activations across Los Angeles, New York City, and Frisco, Texas.
Goal
Make Samsung Galaxy part of fandom moments Gen Z would line up for, with every event running smoothly for talent, fans, and the client.
Approach
I worked four of the seven activations: three in Los Angeles and one in Frisco. In Frisco, I coordinated with the management team for Shownu (MONSTA X) and arrived on site with him. Across all four events, I coordinated talent arrivals and departures, including transportation, so every part of the day stayed on schedule. On the floor, I managed lines and crowd flow, walked fans through event guidelines, and worked side by side with the Samsung and DIVE teams to keep each activation running smoothly for talent and fans.
Outcome
Four activations that ran smoothly for talent, fans, and client, keeping the focus on the experience instead of the logistics behind it.
Featured Talent
The talent I worked with on site, in event order.
Shownu (MONSTA X)
1.3M followers
Leader of MONSTA X, known for his vocals and choreography.
Frisco, TX · March 21
Eric (THE BOYZ)
2.8M followers
THE BOYZ member with a magnetic stage presence and a global fanbase.
Los Angeles · March 28
Mark Tuan
13.2M followers
GOT7 member and solo artist bridging Asian and Western music.
Los Angeles · April 4
Hyungwon (MONSTA X)
2M followers
MONSTA X member, model, and DJ.
Los Angeles · April 11
Content
Event recaps from the four activations I worked on site, produced by DIVE.
ON SITE
