
Orion Assurance Group
Freelance · 2026
My Role
- Web Design & Build
- Copywriting
- Brand Identity
- Logo Design
- SEO & Google Setup
Insurance · Web Design · Branding · SEO
Orion Assurance Group is a commercial insurance brokerage in Costa Mesa, California, founded by my dad, Jorge Sanabria. I built the brand and website from the ground up.
Goal
Give a new brokerage a professional, bilingual presence that builds trust with California business owners and shows up when they search for it.
Approach
I built a four-page site in Lovable: a home page, an about page introducing Jorge and his background, a services page covering the commercial coverage he offers, and a contact page with a map of the Costa Mesa office. Working quote and contact forms let business owners submit requests that go straight to Jorge’s email. I wrote all of the copy, drawing on Jorge’s existing materials and references, and built in an English and Spanish toggle across every page, plus custom share previews for when the link is texted or posted. I co-created the brand identity, including the logo and the Midnight Blue and Antique Gold palette. The logo combines three marks: a shield for protection, a star for the guidance Jorge gives clients through his consulting work, and a plus that ties it back to insurance. I set up the domain, orioninsurance.net, and built the SEO strategy, from page titles and meta descriptions to a sitemap and structured data. I then verified the site with Google Search Console and set up a Google Business Profile so local business owners can find Orion on Search and Maps.
Outcome
A live, bilingual site at orioninsurance.net with a brand built around what the business stands for, registered with Google and ready to be found.
Brand Identity
The design idea behind the logo.

The logo is built from three marks, each tied to what Orion stands for.
- SHIELD:
- Protection, standing between a business and the unexpected.
- STAR:
- Guidance, like the constellation Orion is named for, reflecting the direction Jorge gives clients through his consulting work.
- PLUS:
- Coverage, a nod to insurance and the care behind every policy.