adidas Originals by JENNIE
DIVE Studios · 2026
My Role
- On-Site Content Capture
- Content Production
- Editorial Direction
Fashion · Talent · Content
adidas and JENNIE (BLACKPINK) celebrated her first adidas Originals by JENNIE collection with a launch party at the adidas Melrose Flagship Store in West Hollywood on August 27, 2026, the same night she released her EP, Fallen Angel. The night drew artists, athletes, designers, and creators, including Jeremy Scott, Tom Daley, and Bella Poarch.
Goal
The adidas team reached out to DIVE for on-site social coverage of the launch. The goal was to bring fans as close to the night as possible, with content that felt like being in the room.
Approach
I was on site for JENNIE’s sit-down interview with music journalist Tomás Mier and for the launch itself, shooting social-first content of her discussing the collection, along with the pieces and the activation. I then sent the footage to DIVE’s producer and editor in Korea with notes from the event, giving direction on how it should live as short-form content, with the focus on JENNIE.
Outcome
My footage was repurposed into a post for DIVE Studios’ social channels, and a separate edit of the activation lives on my own page.
Featured Talent
The talent at the center of the launch.
Content
Two edits from the footage I shot on site: DIVE’s post focused on JENNIE, and my own quick edit focused on the overall experience.